Advertising and Community Engagement Campaign
The purpose of the campaign was to recognize the youth as, and empower them to be, the future of our collective universe.
By sponsoring youth basketball camps in New York, Los Angeles, and Chicago, Nike hopes to empower the youth through sport. These camps would include murals for photo engagements and auctions of signed memorabilia to allow the community to support the campaign.
Kyle Beam - purpose driven graphics - Kylebeampro@gmail.com